Amanda MacAuley
Real people, Real experiences – to consider, to ...

The UK and New Zealand, at first glance, are vastly different countries. In location, in landscape, in people, in customs, in business. But there is also much shared by the 2 nations, not least a similar value set.

Yet the UK and New Zealand experiences of the global Covid19 crisis have been starkly different.

Why?

That is what I wanted to find out. So, I set up a conversation across the 11,500 miles with 2 experienced New Zealand business representatives, to uncover why our early experiences of the impact of the Covid19 crisis on businesses has been so different.

Real people, Real experiences – to consider, to inform, to guide
Amanda MacAuley
Here’s the interesting thing about the Fourth ...

A recent Deloitte report found a startling lack of preparation for the impacts of the Fourth Industrial Revolution:

But the more progressive organisations and forward-thinking leaders are considering it. And they are specifically considering what it means in terms of their organisation’s new ways of working and the corresponding skill sets needed.

Here’s the interesting thing about the Fourth Industrial Revolution.
Amanda MacAuley
There must be 50 ways to ...

“There must be 50 ways to leave your lover” - Simon & Garfunkel.

“There must be 50 ways to leave your meeting participants in the dark”. Anon

There must be 50 ways to ...
Amanda MacAuley
Once upon a time, in data storyland...

Failing to persuade your client with your complex data insights? Losing sales as a result, or project momentum or client attention?

Consider translating your graphs, charts and detailed data tables into a compelling idea instead.

You can do that through data storytelling.

Once upon a time, in data storyland...
Amanda MacAuley
Ideas inspire. Topics do not.


As a Gen-X'er, I know and love all these gadgets on this chart. Who didn't love the smell of acetate in the morning? But though the world has moved on, we seem stuck with one communication technology from 1987. We must all do better.

Ideas inspire. Topics do not.

which words really influence?

which words really influence?

Ever wondered how some people are so much more influential than others? Are their ideas so much better?

Perhaps. Sometimes.

Often though, it is their message about the idea that is the key to their influence. The words they have chosen create a specific, desired perception in the mind of their audience. It’s no accidental influence, but rather great message design.

OK, so you have a great idea too. It’s a great idea that could really help your business and customers. Make sure you choose the right words to convey your message most persuasively.

"You can tell by the way I use my walk, I'm ......"

"You can tell by the way I use my walk, I'm ......"

"You can tell by the way I use my walk, I'm ......"

....an influential and persuasive person, with real value to add to the conversation.

Not quite how the Bee Gees had it in their 'Stayin' Alive' original soundtrack, but a real eye-opener to us all at the 'WondrousWomen@Work'© event in London recently.

Although we were a group of experienced professional women (and a man too!), we each learned very specifically how our own physical entry into a standard business meeting room created a wide range of perceptions in the minds of the others in the room. 

Babies are natural communicators & presenters - so what changes?

Babies are natural communicators & presenters - so what changes?

We were all born with the innate ability to communicate our ideas and needs very clearly from our very first hours of life.

So what changes to make so many of us nervous or uncomfortable when communicating our ideas?  Life experiences, social norms and external influences all take their toll on our self- confidence. 

Happily, a few techniques and the patience to practice is all it takes to transform your delivery and your outcomes as a result.

From a man who knows quite a bit about success...

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"If you want your company to operate with wisdom, with care, then women are the best"

So said Jack Ma at the World Economic Forum in Davos this week. As a man running a company that delivered 61% revenue growth last year, serving 488 million customers, he knows what works and what doesn't.

Diversity of thought is essential to an organisation's economic success.

Listen to his excellent Q&A at Davos here

Rethink what you know about creating an impact

It is at the intersection of neuroscience, anthropology, psychology, digital technology developments and theatre skills, where real impact lies.

Think back to recent times you may have tried to persuade someone to your view. It's never easy. It often fails. Why didn’t that sale land? Why didn’t the organisation change work? Why didn’t you get that personal promotion?

If we are going to influence and persuade any audience, we have to be inspired and inspiring. 

At INFLUENCE AND PERSUADE LTD. that's all we think about. 

By adopting fundamental principles of persuasion and adding the latest understanding around human memory and behaviour, adapted to the rapidly moving technological world, we believe you can achieve successful human communication – a skill which is increasingly critical and increasingly absent in today’s digital business environment. 

Whether the need is for
- Expert facilitation to shape persuasive ideas
- Workshops to deliver compelling messages
- Training in persuasive techniques and digital tools
- Full presentation management from inception of ideas through to the creation of a high performing presentation team
there are tools and techniques to help achieve our outcomes.

These influence and persuasion principles have worked for over 2,000 years. We would love to share them with you.

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aMANDA MACAULEY

 

FOUNDER & DIRECTOR

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