Failing to persuade your client with your complex data insights?

Losing sales as a result, or project momentum or client attention?

Consider translating your graphs, charts and detailed data tables into a compelling idea instead. You can do that through data storytelling.

Data storytelling has 3 core components :

1. thoughtful design
2. mindful imagery
3. precise wording

Get those working in harmony and you will grab & keep your audience's attention.

But who actually needs this skill?
Everyone, I would argue in today's data-driven world.

And especially technical specialists with important data to communicate. Data storytelling enables those technical specialists to achieve very specific things.

deeper relationships with clients, partners, stakeholders
joint outcomes through shared understanding
landed deals through persuasive communication

What do you need to learn to be a master at data storytelling?

how the brain sees & interprets data
how to identify the core ‘idea’ within your data
how to create the perfect visual interpretation of the data
how to mould it into a compelling data story.

Data storytelling - a must-have skill for every technical specialist